education × AI × growth
I take the big picture and turn it into work that gets done.
Almost 20 years scaling SaaS companies, and now back in education, where I wanted to start. I help teams adopt new tools for real, whether that’s software they sell or AI they use.
Currently
- Leading growth and go-to-market
- Teaching AI workshops
- Consulting at Groundshift Labs
What I do
Three ways into the same problem: getting people to actually use something new.
Go-to-market growth
Product, positioning and revenue teams for PE-backed SaaS companies growing from $20M to $500M+ ARR. More than $200M raised, plus expansion into the US from Europe and Latin America.
Digibee · FASTR · GoDaddy · Experian
Teaching AI
Hands-on workshops where teams build their first workflow together. More than 1,000 people trained, including Fortune 500 teams and 500+ leaders at Ai4.
Ai4 · General Assembly advisor & instructor · Fortune 500 teams
Education
Teachers first, students second. Helping educators use AI for their own work, like grading feedback and lesson prep, before deciding how students should use it.
ETS since 2024 · AI for Teachers workshops
The story
I wanted to be a math teacher.
Right after college I went into B2B SaaS instead, and spent close to twenty years in product, marketing and go-to-market. I built revenue teams, expanded companies into new markets, served as a board member and advisor, and was part of multiple exits.
In 2024 I moved into education, and it came full circle. Now I teach AI, product and go-to-market, and consult through Groundshift Labs. I’m at my best in the tools with people: building the prompt together, timing the task, and seeing the difference.
I’ll tell you what didn’t work, too. Most of what I know about AI rollouts came from the ones that stalled.
Experience
2024 – present
Growth · ETS
Double-digit consumer growth in FY24 and FY25. Built a new product management, product marketing and marketing organization, and expanded from consumers into school districts and government.
2026 – present
Founder · Groundshift Labs
AI adoption, AI product strategy and go-to-market work with leadership teams.
2026
Workshop leader · Ai4, with General Assembly
Four-hour session with 500+ product leaders, founders and executives on deciding what to build with AI.
2022 – 2024
Chief Marketing Officer · Digibee
Grew marketing’s share of pipeline from under 10% to 47%, from $1.2M to $51.3M. Built the team from 1 to 17, used AI workflows to raise channel effectiveness 35% and cut $700K in spend, and supported a $60M Series B.
2016 – 2022
SVP & VP, Product · FASTR (formerly Zmags)
Led the company through its 2020 sale to AKMAZO Capital. Repackaged the product to triple average deal size from $28K to $84K and double close rates, cut onboarding from 30 days to 2, and launched a product that added 250+ customers.
2007 – 2016
Product leadership · Blueport, GoDaddy, Reed Elsevier, Experian
From product manager to director of product management, at companies that were each later acquired or merged.
Try it
Small tools from my workshops.
One Workflow at a Time
Pick one weekly task, time it, build the prompt together, and measure the hours your team gets back.
Agent readiness check
The three questions to answer before an AI agent gets access to email, files or customer data.
Boards & advisory
- FASTR · Board member and investor, 2020 – present
- Boston Product Management Association · Board member
- General Assembly · Advisor, instructor and subject-matter expert
- Women in Product · Co-founder
Education
- MBA · Babson College
- BS, Business · SUNY Geneseo
- Certified Internal Executive Coach · Babson Executive Education
- Generative AI in Marketing · AI Marketing Institute
- Product management and product marketing · Pragmatic Marketing
How I work
Set the table before diving in. Use plain language. Make it concrete with a real scenario and real numbers. Start with one workflow, not a company-wide launch.
