Operator, teacher and go-to-market leader
I help teams make AI stick, one workflow at a time.
I spent almost 20 years in product, marketing and go-to-market, helping SaaS companies grow from $20M to $500M ARR. Now I help teams put AI to work. I’ve trained more than 1,000 people, and the ones who keep using it had someone show them how it fits the job they already do.
1,000+
people trained on AI, including teams at Fortune 500 companies
500+
leaders in my 4-hour Ai4 workshop on what to build with AI
$500M
ARR: SaaS companies scaled from $20M, with multiple exits
~20 yrs
in product, marketing and go-to-market
Where to start
Learn with me
Workshops for teams rolling out AI, product leaders deciding what to build, and educators who need AI to fit their actual week.
Work with me
Strategy that turns into shipped work. Go-to-market advising, plus AI adoption and product strategy through Groundshift Labs.
Use the frameworks
Simple, tested tools for AI rollouts, like One Workflow at a Time and the three questions to ask before an agent goes live.
Try it on one workflow
What’s one weekly task worth to your team?
A marketing team of 10 rebuilds its weekly campaign report together. 90 minutes drops to 30. That one win is what gets them to try the second workflow.
Before
90 min
After
30 min
Back per year
480 hours
