Growth · Go-to-market · AI adoption
Hi, I’m Cait. I build the engine behind growth.
I’ve scaled SaaS companies from $20M to $500M+ ARR and seen them through multiple exits. I know which part of the engine breaks at each stage: the message that stops landing, the pipeline that stops filling, the team that outgrows its process.
Lately, it’s AI: the tools get bought, the team gets trained, and the work stays the same. I’ve trained 1,000+ people, including teams at Fortune 500 companies, to change that, so the tools get used, the workflows change, and the time saved shows up in pipeline. I’ve built teams where AI saves 75+ hours a week.
I love working with teams in the messy middle of growth, where the old way stopped working and the new way isn’t built yet.
$20M → $500M+ ARR
SaaS companies scaled, with multiple exits
Board seat, a company sale, and $200M+ raised
Experience across the full investor lifecycle, from fundraising to exit
1,000+ people trained on AI
Including 500+ leaders at Ai4 and teams at Fortune 500 companies
A few results
Consumer revenue: 5x in two years
Rebuilt the product management, product marketing, and marketing teams
Marketing’s share of pipeline: under 10% → 47%
Grew marketing-sourced pipeline from $1.2M to $51.3M as CMO
Average deal size: $28K → $84K
Modularized the product so customers could start small and expand
Onboarding: 30+ days → 2 days
Retention rose from 67% to 90%+
How I can help
Advisory
For founders, leadership teams, and investors.
Getting AI into your go-to-market team’s real work, putting product, marketing, and sales on the same targets, building a growth plan investors can back, and sharpening positioning. From someone who has done the job.
Training and speaking
For teams rolling out AI and for event organizers
Hands-on workshops, run through Groundshift Labs.
Frameworks and resources
For people I’ve trained, or anyone who wants to get started on their own
