Hi, I’m Cait. I build the engine behind growth.
I’ve scaled SaaS companies from $20M to $500M+ ARR and seen them through multiple exits. I know which part of the engine breaks at each stage: the message that stops landing, the pipeline that stops filling, the team that outgrows its process.
Lately, it’s AI: the tools get bought, the team gets trained, and the work stays the same. I’ve trained 1,000+ people, including teams at Fortune 500 companies, to put AI into their real work, and built teams where it saves 75+ hours a week.
I love working with teams in the messy middle of growth, where the old way stopped working and the new way isn’t built yet.
$20M → $500M+
ARR, software companies scaled
422% revenue growth
in 24 months
$200M+
raised, plus multiple exits
Under 10% → 47%
marketing’s share of pipeline at Digibee
Board member
FASTR
1,000+
people trained on AI
How I can help
Advisory
For founders and leadership teams
Growth strategy, go-to-market, and product, from someone who has done the job.
Training and speaking
For teams rolling out AI and for event organizers
Hands-on workshops, run through Groundshift Labs.
Frameworks and resources
For people I’ve trained, or anyone who wants to get started on their own
