Work with me

Strategy that ships.

I work with leaders who have a big AI or growth goal and need it turned into a plan their teams will actually run. My background is scaling PE- and VC-backed SaaS companies from $20M to $500M ARR. Through Groundshift Labs, I now also help teams put AI to work.


AI adoption

Find the first workflows, build them with your team, and measure the hours saved.


AI product strategy

Decide what to build, what to test first, and where AI beats the alternatives.


Go-to-market

Messaging, positioning and a buying journey tuned from prospecting to close, for teams scaling from $20M toward $500M.


Board & advisory

A trusted partner for leadership teams working through growth, AI and market expansion.